Caveat Emptor – M&S’s Fake ‘Lochmuir’ Scottish Salmon (sourced from Norwegian-owned Scottish Sea Farms)

 

 

Here's another report from Don Staniford on the trail of the elusive Lochmuir:

 

 

And a report from last year:

 

 

Read more on M&S's fake label 'Lochmuir' via:

Lochmuir salmon? It doesn't exist: How supermarkets invent places and farms to trick shoppers into buying premium food

M&S fakes loch to launch salmon

M&S Lochmuir salmon… only Lochmuir doesn't exist

Anyone know the way to Lochmuir?

Lochmuir

 

More on fake labels via:

Tesco faces legal threat over marketing its food with 'fake farm' names

Supermarket 'fake farms' to look out for

The Supermarket Swindle Of Fake Farms

Brands & Branding Geographies

 

Read more on the Norwegian owners (Leroy & SalMar) behind Scottish Sea Farms via:

Scottish Scamon

 

ScamonFlags-2a

Read more on how 'Scottish' salmon is imported from Norway & Iceland as eggs:

Salmon Eggsclusive: Scotland's 'King of Fish' is Now Viking Not Scottish!

 

 

Read more on how supermarket salmon is a scam online via Scottish Salmon Watch

Read about welfare problems on Scottish salmon farms – including M&S supplier Scottish Sea Farnms via:

Named: supermarkets selling salmon from ‘poor’ welfare firms

 

 

Watch video footage inside salmon farms operated by Scottish Sea Farms on the Isle of Mull:

 

 

Here's photos of lice-infested farmed salmon and cleaner fish (and wild fish swimming inside the salmon farm) taken inside salmon farms on the Isle of Mull operated by M&S's exclusive supplier of Lochmuir Scottish salmon (Scottish Sea Farms):

 

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