Media Backgrounder: Year of the Dead Salmon - Bakkafrost Scotland is the King of Death!

All hail Bakkafrost Scotland (formerly The Scottish Salmon Company) – Scottish salmon's King of Death! https://t.co/Ju6L8xNZjw
How can 82.1% mortality (that's 4 in every 5 fish dying a cruel death) be branded "responsibly sourced"? @rspcaassured @ScotlandSalmon @Folketrygdfond pic.twitter.com/zc4OuDlw2x

— Don Staniford (@TheGAAIA) September 26, 2022

Media Backgrounder: Year of the Dead Salmon – Bakkafrost Scotland is the King of Death! (September 2022)

Question @ScotlandSalmon – why are mortality rates so much higher at Bakkafrost (The Scottish Salmon Co) @Folketrygdfond & @WesterRossSalmo compared to @CookeScotland & @GriegShetland? https://t.co/Ju6L8xNZjw @LochDuartSalmon @fincarson @TavishScott @ArianeBurgessHI @scotgp pic.twitter.com/AxMzTuFLJ9

— Don Staniford (@TheGAAIA) September 27, 2022

Bakkafrost Scotland (formerly the Scottish Salmon Company) scoops two top awards at the Scotland Food & Drink Awards 2022 @scotfooddrink @ScotlandSalmon @Folketrygdfond https://t.co/6OgxMLdkt3
How can you reward such intollerable cruelty? @rspcaassured @ciwf @onekindtweet pic.twitter.com/5UczIydimu

— Don Staniford (@TheGAAIA) September 30, 2022

EXPOSED: Mowi's Mortality Nightmare – 59.5% death rate @rspcaassured Loch Greshornish & 55.9% death rate @ASC_aqua Greanem (Grey Horse Outer) @ScotlandSalmon https://t.co/OAfRglN8zB
How can Mowi's salmon be marketed as "responsibly sourced"? @sainsburys @Tesco @ASA_UK #Scamon pic.twitter.com/0bshm1oXbX

— Don Staniford (@TheGAAIA) September 26, 2022

Lies, Damned Lies & Scottish Salmon: When @scotseafarms claim 90% fish survival & 100% @rspcaassured https://t.co/DevAkkEnYh
…What they fail to mention is 40%+ mortality in Kishorn, Lismore, Spelve & Nevis @ScotlandSalmon @marksandspencer @Ecohustler https://t.co/Ju6L8xNZjw pic.twitter.com/xiKHtNkkwJ

— Don Staniford (@TheGAAIA) September 27, 2022

Wester Ross claim to grow salmon "second to none" with "unparalleled stewardship" https://t.co/ML7Rwd9WEk
Judged by their high mortality rates @WesterRossSalmo they are certainly up there with the worst of the worst! @ScotlandSalmon @MowiScotlandLtd @TavishScott pic.twitter.com/ETesWH0Spy

— Don Staniford (@TheGAAIA) September 27, 2022

Loch Duart's marketing slogan is "unrivalled Scottish salmon" (it used to be "the Sustainable Salmon Company" but that was dropped after @ASA_UK invervention) – 50.3% mortality @rspcaassured in the Sound of Harris beats most of their rivals for sure! @ScotlandSalmon @RSPCAChris pic.twitter.com/YKdu04E3Dg

— Don Staniford (@TheGAAIA) September 27, 2022

Best of the Worst: Congratulations @CookeScotland for the lowest mortality rate of all @rspcaassured salmon companies @ScotlandSalmon
An average cumulative mortality of 9.9% is much lower than 39.8% at Bakkafrost but some sites have still reported 25%+ mortality! @CookeSeafood pic.twitter.com/izHFI0qkev

— Don Staniford (@TheGAAIA) September 27, 2022

Download media backgrounder in full as a PDF online here

In what world can a food product which suffers 50%+ mortality be marketed as "responsibly sourced" & "farmed responsibly"? Shame on supermarkets and certifiers for greenwashing disease-ridden toxic Scottish salmon! @ASA_UK @CMAgovUK @ScotlandSalmon @rspcaassured @MowiScotlandLtd pic.twitter.com/NgULQn8VmS

— Don Staniford (@TheGAAIA) September 9, 2022

Fake News @ScotlandSalmon? – 59.5% mortality @MowiScotlandLtd in Loch Greshornish @rspcaassured; 57.8% at Bakkafrost's Greanamul salmon farm @Folketrygdfond & 50% death rate at Mowi's @ASC_aqua Camus Glas
How is half the fish dying "responsible"? @_KateForbes @Ianblackford_MP pic.twitter.com/2yIh1C5oon

— Don Staniford (@TheGAAIA) September 9, 2022

Just a thought – why don't MSPs visit salmon farms with mortality & disease problems? @ScotlandSalmon https://t.co/kjNDyAMgKa
If over half the livestock in a field were dying then the public would be outraged! @SP_NetZero @ArianeBurgessHI @fincarson @jenni_minto @LabourMercedes https://t.co/im6gT6DCpV pic.twitter.com/McYDxohAjR

— Don Staniford (@TheGAAIA) September 8, 2022

REVEALED: Mortality rates at feedlots across Scotland are leaping like a lice-infested salmon – with a staggering 55.9% (i.e. more than half of the fish dying) @MowiScotlandLtd @rspcaassured @ASC_aqua Greanem in North Uist https://t.co/kjNDyAMgKa @ScotlandSalmon @tavishscott pic.twitter.com/4893yS4LQ2

— Don Staniford (@TheGAAIA) August 23, 2022

Breaking News: 82.1% mortality rate (i.e. four out of every five fish dying) @salmon_scottish in Druimyeon Bay; 66% (i.e. two out of every three fish dying) at Vacasay on Lewis & 50% mortality @LochDuartSalmon in the Sound of Harris @ScotlandSalmon https://t.co/kjNDyAMgKa pic.twitter.com/l2umcA571d

— Don Staniford (@TheGAAIA) February 15, 2022

Salmon Scotland reveals a staggering monthly mortality rate of 66% (that's two out of every three salmon dying) @salmon_scottish in Druimyeon Bay on the Isle of Gigha in October 2021 with 49.4% dying in one month at Vacasay in Loch Roag! @ScotlandSalmon https://t.co/rKHGuzMb37 pic.twitter.com/NwICGovMby

— Don Staniford (@TheGAAIA) December 10, 2021

Named & Shamed @ScotlandSalmon – the salmon farms with the worst mortality. Headed by @scotseafarms with 41.3% mortality in Loch Kishorn followed by 32.8% mortality in Loch Spelve (where ISA was reported in May) & @salmon_scottish & @LochDuartSalmon sites https://t.co/rKHGuzMb37 pic.twitter.com/Atboh6H6ds

— Don Staniford (@TheGAAIA) December 10, 2021