Tesco's shameless scam of selling Norwegian farmed salmon – with a '100% Scottish salmon' and 'I'm Scottish' advertising and marketing campaign – has made a big splash in the media following yesterday's exclusive in The Sunday Times including the Daily Record, Daily Mail, Press & Journal, The Grocer, Fish Farmer, Intrafish, Decision Marketing, Undercurrent News and Fish Update.
Read the Sunday Times article in full online here
Here's the full text of the newspaper article:
The Daily Record reported (7 April):
The Press & Journal reported:
The Grocer reported (7 April):
The article prompted the following comment:
The news story made Holyrood's "Top 10 Stories in Scotland":
Intrafish reported (7 April):
Decision Marketing reported (7 April):
Fish Update reported (7 April):
Fish Farmer reported (7 April):
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