Mowi presented with Alexandra Morton's 'Not On My Watch' at AGM https://t.co/SJeTHh79hA@ScotlandMowi @MowiCanadaWest
"I told the AGM that I did not think they did nearly enough to protect the environment and that more money should be spent on protecting nature" @FWMowinckel pic.twitter.com/UoiOvZzvsk— Don Staniford (@TheGAAIA) June 16, 2021
Alexandra Morton posted on Facebook (9 June 2021):
Frederik W. Mowinckel told Scottish Salmon Watch:
"As you know I attended the MOWI AGM in Bergen last week. With my one share I voted against the suggested payment of dividend. The chairman allowed me explain why I voted against this. I told the AGM that I did not think they did nearly enough to protect the environment and that more money should be spent on protecting Nature. I was the only shareholder attending. Alexandra asked me to give a copy of her book 'Not on My Watch' to MOWI's chairman Ole-Eirik Lerøy. After the AGM was finished, I presented him with copy of her book. He confirmed that he had not read the book, but promised to do so."
Today Frederik W Mowinckel presented my book to #Mowi chairman, Ole-Erik Lerøy at the Mowi AGM in Bergen, Norway. He promised that he would read it…
Thank you Frederik.#norway #salmon #aquaculture #salmonfarms pic.twitter.com/XMQCrIHLId
— alexandramorton (@alex4salmon) June 9, 2021
In 2018, the Mowinckel family (whose name was appropriated by Mowi) raised objections to the renaming of Marine Harvest.
Norway's Financial Times (Dagens Naringsliv) reported (4 December 2018):
Article in full online here (pay-per-view and in Norwegian)
Here's the newspaper version – download as a PDF online here
E24 reported (5 December 2018):
Frederik W. Mowinckel Tweeted (4 December 2018):
NO to MOWI. Members of the Mowinckel family have at the EGM today voted against Marine Harvest’s plans to change its name to MOWI. We do not wish be associated with what we consider an unsustainable way of farming salmon. Completely closed farms is the only way forward.
— Frederik W Mowinckel (@FWMowinckel) December 4, 2018
Frederik W. Mowinckel emailed:
Intrafish reported in March 2019:
Frederick W. Mowinckel is a passionate advocate of wild salmon and has previously spoken out against salmon farming. The Financial Times reported in 2013:
More details on Alexandra Morton's new book 'Not On My Watch' online here
“I am part of the #resistance movement against #extinction. The movement spans the globe. We are a force of nature. Like a #river, we well up, slip around, bore through and dive under obstacles. We don’t stop.
This is not the time to give up.”https://t.co/B4s9d8lWIt .
— alexandramorton (@alex4salmon) March 29, 2021
Buy a copy of 'Not On My Watch' by Alexandra Morton online here
Alexandra Morton: "I try to be strategically nimble so that I can respond to the shape & direction of the wave. I have intentionally kept my voice free from big institutions so the opposition can’t find & cut off my supply line" https://t.co/K324ELx9pb @alex4salmon @PenguinBooks
— Don Staniford (@TheGAAIA) March 29, 2021