Salmon With a Fake Tan - Please Boycott Pharmed Fish!

Don't be an April Fool this Easter – boycott pharmed salmon with a fake tan! If artificial colourings such as Canthaxanthin (E161g) & Astaxanthin were not added to the feed the flesh would be an unappetising grey https://t.co/VLfQDbl6hA @PETAUK @ThePETALife @Roche @DSM @SSPOsays pic.twitter.com/IJ9sW9VOXF

— Don Staniford (@TheGAAIA) April 1, 2021

PETA reported (26 March 2021):

The SalmoFan featured in an article published in The Guardian (4 April 2021):

If you like salmon, don't read this: the art duo exposing a booming £1bn market https://t.co/pweB5f0erP @guardian @Ecohustler @FWMowinckel @DSM @Roche @rspcaassured @ciwf

— Don Staniford (@TheGAAIA) April 4, 2021

"If all this weren’t enough to make you think again about what you’re cooking for dinner, Schwabe and Pascual discovered that industrial fish farmers use a special colour swatch called the SalmoFan to customise their product" https://t.co/pweB5f0erP @DSM @Roche @CookingSections pic.twitter.com/OifjcRKCXv

— Don Staniford (@TheGAAIA) April 5, 2021

"Anyone visiting the four museums when they reopen will notice that farmed salmon has been banished entirely from its cafes and restaurants" @Tate https://t.co/bVjSq41j8M @MSNBC @CookingSections
Please join the global boycott against farmed salmon!

— Don Staniford (@TheGAAIA) April 6, 2021

The issue of fake farmed salmon is featured in Netflix's new hit documentary 'Seaspiracy'.

"Farmed salmon without colourants being added to its feed would be completely grey," said Corin Smith of Inside Scottish Salmon Feedlots. "To the extent that salmon farmers can acutally select from a colour chart – much like you get when you're painting your house – you can select the pinkness of the salmon that you're going to produce. So it wouldn't be for me to say but it does seem like people are eating grey fish which has been painted pink."

Chris Packham & Megan McCubbin raised the issue in their new book 'Back to Nature' published in December 2020:

"Without the addition of artificial colouring such as Canthaxanthin, 'pharmed' salmon would be a greasy grey in colour – not so appealing – so it's essentially given a fake tan" write @ChrisGPackham & @MeganMcCubbin in Back to Nature https://t.co/XUcA8JtqeT @DSM @Roche @SSPOsays pic.twitter.com/gy2gxPhJwy

— Don Staniford (@TheGAAIA) December 15, 2020

The Scottish Salmon Producers Organisation – the lobby group representing salmon farms in Scotland – appears completely colour blind when it comes to advocating the use of synthetic and artificial colourings in salmon feed. Here's the SSPO's rose-tinted perspective on artificial colourings in pharmed salmon.

Ever wondered why salmon is pink? Here's the facts: https://t.co/TzSkiPO93j

— Scottish Salmon Producers Organisation (@SSPOsays) March 29, 2021

The use of Canthaxanthin has been controversial for decades. Back in 2001, an article headlined 'Pink Poison' published by The Daily Mail lambasted the use of artificial colourings by salmon farmers.

The Guardian reported in 2003:

Various lawsuits in the United States have forced retailers to comply with labelling laws on 'color added' via Astaxanthin and Canthaxanthin artificial colourings.

Scottish Salmon Watch thinks consumers in the UK, Europe and the rest of the world – not just in the United States – should be notified whether artificial colourings have been added to farmed salmon.

Fish Farmer magazine reported in 2003 quoting Scottish Quality Salmon (since re-named the Scottish Salmon Producers Organisation) who said "it is no secret that astaxanthin and canthaxanthin are included in salmon feed":

Scottish Salmon Watch is investigating whether European labelling laws force retailers to label whether farmed salmon have been raised with artificial colourings.

Here's an excerpt from 'Silent Spring of the Sea' published in the 2004 book 'A Stain Upon the Sea':

Read more via a report from 2012: "Ugly in Pink: Cosmetically Challenged Farmed Salmon!"

Time magazine reported in 2017:

In 2017, I reported via "Red Alert for Label Rouge – Lousy Label Goes Rogue":

"The color of the salmon flesh of is measured with the SalmoFan Roche" says @SaumonLabel "Coloring: 26 minimum on the SalmoFan" demands 'Label Rouge' @SSPOsays https://t.co/VLfQDbl6hA
So why is Tavish Scott so colour blind? @tavishscott @DSM @Roche @ScotlandMowi @scotseafarms pic.twitter.com/J8T5DJNTNl

— Don Staniford (@TheGAAIA) April 7, 2021

Watch George Monbiot's passionate attack against the "orange jelly-like stuff" marketed as 'Scottish' salmon online here

Lad Bible reported (6 April 2021):

Farmed Salmon Are Fed Chemical To Turn Flesh Pink @ladbible https://t.co/77eiImGO15
"If we didn't do it, customers wouldn't buy it"@DSM @Roche @SSPOsays @CookingSections @4fishgreenberg @tavishscott @JoannaBlythman @seaspiracy @sainsburys @Tesco @AldiUK @LidlGB

— Don Staniford (@TheGAAIA) April 6, 2021