Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

Result – Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!https://t.co/ApTuXgxnJq @HighlandCouncil @socotss @TSScot "We buy our Scottish Salmon from farms that are responsibly run, using high standards of sustainability criteria…." @rspcaassured pic.twitter.com/FX3nxYVzHS

— Don Staniford (@TheGAAIA) June 24, 2021

Following yesterday's blog, video, Tweet and Facebook post complaining about misleading marketing of their farmed salmon, Applecross Smokehouse have altered the claims on their web-site. The web-page for Smoked Salmon now reads:

Yesterday (23 June 2021) it read:

Applecross Smokehouse still claim on the front of their web-site that their products are from "sustainable sources".

Applecross Smokehouse deleted this Facebook post from yesterday (23 June 2021):

We posted this earlier today (24 June 2021) on Applecross Smokehouse's Facebook page:

"Our Scottish Salmon is sourced from sustainable fisheries in the Scottish Highlands & is RSPCA Assured" claims Applecross Smokehouse https://t.co/gtcuIYmbft @rspcaassured
Surely factory salmon farming is inherently unsustainable? A case for Trading Standards @HighlandCouncil pic.twitter.com/xXE5saEPuL

— Don Staniford (@TheGAAIA) June 23, 2021

In April 2021, Scottish Salmon Watch scored a victory against Rick Stein for misleading marketing.

Rick Stein: "I absolutely agree that some people may not be in favour of farmed salmon and so without hesitation we changed the wording to give a better understanding" https://t.co/RungqPbUF4 @Rick_Stein @RickSteinRest @SevernWye @TSCornwall @JoannaBlythman @TheGrocer @BBCNews

— Don Staniford (@TheGAAIA) April 15, 2021

In April 2021, Scottish Salmon Watch also filed a complaint with Trading Standards against Belhaven Smokehouse in East Lothian for misleading marketing and deceptive advertising regarding their 'quality salmon' sourced "from the wild waters of Shetland".

Complaint re. 'Wild' Shetland Salmon Filed with Trading Standards in East Lothian https://t.co/8g6db0ZSag
Not even Del Boy of Trotters Independent Trading would dare to pull a salmon scam like Belhaven Smokehouse! @Belhavenfood @socotss @ELCouncil @elcourier #ScottishScamon pic.twitter.com/V0b35zJJsQ

— Don Staniford (@TheGAAIA) April 29, 2021

Belhaven Smokehouse immediately corrected their web-site.

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint! https://t.co/4uLJAg2Jjf @Belhavenfood @socotss @ELCouncil @elcourier @SSPOsays @GriegShetland @scotseafarms @Shetnews @bbcshetland @shetlandtimes @tavishscott #ScottishScamon https://t.co/rmzQZEfdLt pic.twitter.com/xroNOdep2R

— Don Staniford (@TheGAAIA) April 30, 2021

In April 2019, salmon farming company Loch Duart was forced to drop the word 'Sustainable' from their marketing materials after a ruling from the Advertising Standards Authority.

In March 2021, a class action lawsuit in the United States has resulted in salmon farming giant Mowi (Scotland's largest salmon farming company) not being permitted to use the phrase "sustainably sourced" in their marketing.

"The salmon farming giant may have inadvertently opened up the floodgates for similar suits….As part of the settlement, for a period of 2 years Mowi will be forbidden from using the term 'sustainably sourced'" @drewcherry @IntraFishNorge @DucktrapRiver https://t.co/Kvw5DI49iy pic.twitter.com/vW52hPdf2E

— Don Staniford (@TheGAAIA) March 22, 2021