RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

"Our Scottish Salmon is sourced from sustainable fisheries in the Scottish Highlands & is RSPCA Assured" claims Applecross Smokehouse https://t.co/gtcuIYmbft @rspcaassured
Surely factory salmon farming is inherently unsustainable? A case for Trading Standards @HighlandCouncil pic.twitter.com/xXE5saEPuL

— Don Staniford (@TheGAAIA) June 23, 2021

Applecross Smokehouse is deceiving customers with their false claims of "sustainable" salmon.

Applecross Smokehouse's web-site claims that "Our Scottish Salmon is sourced from sustainable fisheries in the Scottish Highlands and is RSPCA Assured":

Applecross Smokehouse's web-site claims: "RSPCA Assured, (previously Freedom Food), is the RSPCA’s ethical food label dedicated to farmed animal welfare. Their vision is for all farmed animals to have a good life and to be treated with compassion and respect".

Surely the RSPCA should send inspectors into salmon farms to stop suffering & cruelty rather than receive ££££££s via certification? @rspcaassured @RSPCA_Amy @RSPCA_official @RachRSPCA @RSPCA_LabAnimal @RSPCAChris @WainwrightChris @CarolineLDNvet https://t.co/oFC20taxzO #RSPCA pic.twitter.com/FN69jUfGwy

— Don Staniford (@TheGAAIA) February 5, 2020

Compassion in World Farming certainly take issue with the RSPCA's vision of "compassion and respect" shown by RSPCA Assured salmon farms. Here's video footage of RSPCA Assured salmon farms published by Compassion in World Farming and OneKind in March 2021.

Here's photos of RSPCA Assured Scottish salmon showing a painfully abject lack of compassion and respect.

RSPCA Assured Mowi Plagued by Mass Mortalities & Infectious Diseases https://t.co/vxZTjE37qA Boycott disease-ridden Scottish salmon treated with antibiotics @MowiScotlandLtd @rspcaassured @sainsburys @LidlGB @AldiUK Enteric Redmouth Disease (Yersiniosis) is like the Black Death! pic.twitter.com/Rry8Y5vFvq

— Don Staniford (@TheGAAIA) May 27, 2020

Be Sure to Boycott RSPCA Assured Scottish Salmon! https://t.co/61yIroIUBp Shocking new photos published of Mowi's disease-ridden North Shore feedlot in Loch Erisort @marinescotland @MowiScotlandLtd "visibly moribund fish" & "significant lice damage" @sainsburys @rspcaassured pic.twitter.com/gjLaeqpcFz

— Don Staniford (@TheGAAIA) April 7, 2020

Video footage of RSPCA Assured Mowi salmon features in Netflix's global hit 'Seaspiracy'.

Netflix's 'Seaspiracy' Exposes Disease-Ridden Scottish Salmon – As Sponsored by the RSPCA & Aquaculture Stewardship Council! https://t.co/NiySHYotBu @seaspiracy @rspcaassured @ScotlandMowi @ASC_aqua @vivacampaigns @Ecohustler @SSPOsays @iamalitabrizi @media_ciwf @philip_ciwf pic.twitter.com/32CcvHUUKH

— Don Staniford (@TheGAAIA) March 31, 2021

Here's video footage of Mowi's RSPCA Assured salmon farm in Loch Greshornish.

In February 2020, Scottish Salmon Watch wrote to the RSPCA asking them to stop certifiying 'welfare friendly' farmed salmon.

As RSPCA 'VIPs' you have the power to stop suffering on salmon farms in Scotland – please tell the RSPCA executive to end certification of Scottish salmon! @rspcaassured https://t.co/oFC20taxzO @ChrisGPackham @brianblessed @BillOddie @DrBrianMay @PeterEgan6 @CarolineLucas #RSPCA pic.twitter.com/nYwOM5yTF6

— Don Staniford (@TheGAAIA) February 5, 2020

In May 2021, video footage shot by Scottish Salmon Watch at an RSPCA Assured salmon farm in Loch Spelve led to the withdrawal of RSPCA certification.

A spokesperson for RSPCA Assured said: “We are very concerned by some of this footage and have suspended the farm whilst we urgently investigate” @rspcaassured @scotseafarms @APHAgovuk @marinescotland @LeroySeafood @Folketrygdfond @SSPCA_Mike @ciwf https://t.co/55rqvU9n4R pic.twitter.com/ajRqyWUuh7

— Don Staniford (@TheGAAIA) May 14, 2021

In April 2021, Scottish Salmon Watch scored a victory against Rick Stein for misleading marketing.

Rick Stein: "I absolutely agree that some people may not be in favour of farmed salmon and so without hesitation we changed the wording to give a better understanding" https://t.co/RungqPbUF4 @Rick_Stein @RickSteinRest @SevernWye @TSCornwall @JoannaBlythman @TheGrocer @BBCNews

— Don Staniford (@TheGAAIA) April 15, 2021

BBC News reported (15 April 2021):

In April 2021, Scottish Salmon Watch also filed a complaint with Trading Standards against Belhaven Smokehouse in East Lothian for misleading marketing and deceptive advertising regarding their 'quality salmon' sourced "from the wild waters of Shetland".

Complaint re. 'Wild' Shetland Salmon Filed with Trading Standards in East Lothian https://t.co/8g6db0ZSag
Not even Del Boy of Trotters Independent Trading would dare to pull a salmon scam like Belhaven Smokehouse! @Belhavenfood @socotss @ELCouncil @elcourier #ScottishScamon pic.twitter.com/V0b35zJJsQ

— Don Staniford (@TheGAAIA) April 29, 2021

In April 2019, salmon farming company Loch Duart was forced to drop the word 'Sustainable' from their marketing materials after a ruling from the Advertising Standards Authority.

In March 2021, a class action lawsuit in the United States has resulted in salmon farming giant Mowi (Scotland's largest salmon farming company) not being permitted to use the phrase "sustainably sourced" in their marketing.

Looking forward to more honest advertising by Mowi following their class action lawsuit settlement which outlaws "sustainably sourced" & "all natural" marketing messages @DucktrapRiver @mowisalmon_us https://t.co/Kvw5DI49iy @MowiCanadaWest @ScotlandMowi @TheCounter @natlawreview pic.twitter.com/mFC5c3d5Gr

— Don Staniford (@TheGAAIA) March 22, 2021

Intrafish reported (18 March 2021):

Intrafish's Drew Cherry wrote (18 March 2021):

"The salmon farming giant may have inadvertently opened up the floodgates for similar suits….As part of the settlement, for a period of 2 years Mowi will be forbidden from using the term 'sustainably sourced'" @drewcherry @IntraFishNorge @DucktrapRiver https://t.co/Kvw5DI49iy pic.twitter.com/vW52hPdf2E

— Don Staniford (@TheGAAIA) March 22, 2021