Scamon Alert! The Pished Fish claims to source "Scottish salmon from the best sustainable producers" https://t.co/XMyIs471Ju @waitrose @Selfridges @Fortnums @BillingsgateCoL
How can fish sourced @MowiScotlandLtd @salmon_scottish @LochDuartSalmon @scotseafarms be 'sustainable'? pic.twitter.com/YIbh2Q4rsp— Don Staniford (@TheGAAIA) January 17, 2022
Scottish Salmon Watch has asked The Pished Fish – sold via Waitrose over Xmas as 'Sozzled Santa' – to justify their marketing claims over "sustainably sourced" Scottish salmon "from the best sustainable producers":
Date: Mon, Jan 17, 2022 at 7:24 AM
Subject: "Sustainable" claims of Pished Fish's Scottish salmon – can you please provide evidence?
To: <james@thepishedfish.com>
BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"
Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation
The issue of salmon farming companies making false claims of 'sustainability' is certainly a hot topic:
Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!
Media Backgrounder: Irresponsibly Farmed Scottish Salmon
National Geographic: "Why you might not be getting the salmon you paid for"
I understand that you visit Billingsgate market to select your "sustainable" Scottish salmon. Scottish Salmon Watch has visited Billingsgate market too and has found deformed Scottish salmon on sale: https://vimeo.com/306809454
In November 2021, French TV (France 5) featured shocking video footage shot inside salmon farms in Scotland which portrayed Scottish salmon as far from responsible and sustainable:
In April 2019, salmon farming company Loch Duart was forced to drop the word 'Sustainable' from their marketing materials after a ruling from the Advertising Standards Authority.
How can The Pished Fish still claim that their Scottish salmon is "sustainably sourced" when @LochDuartSalmon were forced by the @ASA_UK in 2019 to drop their "sustainable" marketing claim? https://t.co/S9cJqGUXwa @FerretScot @SalmonTroutCons https://t.co/zUQ0IWzV1K pic.twitter.com/2R6Hru1x2Q
— Don Staniford (@TheGAAIA) January 17, 2022
Cop26 organisers roasted for serving ‘environmentally unfriendly’ salmon https://t.co/bC9UtNUo5S @Telegraph @SalmonTroutCons @LochDuartSalmon @ScotlandSalmon @SalmonScotland @MairiGougeon @ScotGovNetZero @marinescotland
— Don Staniford (@TheGAAIA) November 3, 2021
70,000 people sign petition vs "responsibly sourced" Scottish salmon sold by Sainsbury's! @sainsburys https://t.co/X7JfKVeSil@SumOfUs @ChangingMarkets @SainsburysNews
— Don Staniford (@TheGAAIA) December 19, 2021
Irresponsibly Farmed Scottish Salmon – Complaints Filed Vs Supermarkets with Advertising & Trading Standards! @ASA_UK @CMAgovUK @TSScot @NTSscamsteam @wirraltsd @CEC_TS @GlasgowCC @SalmonScotland @ScotlandSalmon @Ecohustler @animal_concern @ClientEarth https://t.co/XjkuDA7WsB pic.twitter.com/d4dp6VURvU
— Don Staniford (@TheGAAIA) November 22, 2021
Greenwashing 'Sustainable' Salmon – how supermarkets brand themselves as "responsible" via ClientEarth! https://t.co/aTzLjczZcp @SSC_seafood @ClientEarth @rspcaassured @ASC_aqua @SoilAssociation @GSA_Seafood @ourGSSI @ScotlandSalmon @SalmonTroutCons @Ecohustler @ASA_UK @CMAgovUK pic.twitter.com/rAWoDpGjRH
— Don Staniford (@TheGAAIA) November 25, 2021
Mowi's "responsibly farmed" Scottish salmon sold by @tesco & @sainsburys is subject of a complaint filed by campaigners with advertising & trading standards @ASA_UK @CMAgovUK @TSScot @SSC_seafood https://t.co/XjkuDA7WsB
Scottish salmon is irresponsibly farmed! @ScotlandSalmon pic.twitter.com/PzmQeFu5D3— Don Staniford (@TheGAAIA) November 22, 2021
Secret Filming Exposes Welfare Abuse at RSPCA Assured Mowi – Campaigners call for Mowi to be fined & RSPCA certification rescinded! https://t.co/dhVFllDjXX@rspcaassured @MowiScotlandLtd @marinescotland @APHAgovuk @MairiGougeon @SSPCA_Kirsteen pic.twitter.com/jzo2fi13xK
— Don Staniford (@TheGAAIA) July 20, 2021
A video report published by Seaspiracy on Instagram has been watched over one million times!
Mowi's disease-ridden Scottish salmon also feature on Netflix's global hit 'Seaspiracy':
Norwegian salmon giant Mowi has reacted to Netflix's 'Seaspiracy' by publishing videos claiming to show healthy farmed salmon at their @rspcaassured @ASC_aqua salmon farm in Loch Linnhe which featured in @seaspiracy @ScotlandMowi @SSPOsays @iamalitabrizi https://t.co/DXJ6gnAUgl pic.twitter.com/Xf0W4GGlQg
— Don Staniford (@TheGAAIA) April 16, 2021
The other salmon boxes used by The Pished Fish have the name of the Norwegian salmon farmer Bremnes Seashore on them:
National Geographic reported in September 2021:
National Geographic: “It’s a toxic industry” says Don Staniford, director of the environmental activism group Scottish Salmon Watch, who regularly sneaks onto Scottish salmon farms, including some owned by Mowi, to record video of dead and dying salmon" https://t.co/McmY9IY6nM pic.twitter.com/yJrTarmFG2
— Don Staniford (@TheGAAIA) September 24, 2021
Result – Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!https://t.co/ApTuXgxnJq @HighlandCouncil @socotss @TSScot "We buy our Scottish Salmon from farms that are responsibly run, using high standards of sustainability criteria…." @rspcaassured pic.twitter.com/FX3nxYVzHS
— Don Staniford (@TheGAAIA) June 24, 2021
"Our Scottish Salmon is sourced from sustainable fisheries in the Scottish Highlands & is RSPCA Assured" claims Applecross Smokehouse https://t.co/gtcuIYmbft @rspcaassured
Surely factory salmon farming is inherently unsustainable? A case for Trading Standards @HighlandCouncil pic.twitter.com/xXE5saEPuL— Don Staniford (@TheGAAIA) June 23, 2021
Complaint re. 'Wild' Shetland Salmon Filed with Trading Standards in East Lothian https://t.co/8g6db0ZSag
Not even Del Boy of Trotters Independent Trading would dare to pull a salmon scam like Belhaven Smokehouse! @Belhavenfood @socotss @ELCouncil @elcourier #ScottishScamon pic.twitter.com/V0b35zJJsQ— Don Staniford (@TheGAAIA) April 29, 2021
Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint! https://t.co/4uLJAg2Jjf @Belhavenfood @socotss @ELCouncil @elcourier @SSPOsays @GriegShetland @scotseafarms @Shetnews @bbcshetland @shetlandtimes @tavishscott #ScottishScamon https://t.co/rmzQZEfdLt pic.twitter.com/xroNOdep2R
— Don Staniford (@TheGAAIA) April 30, 2021
Scottish Salmon Watch director Mr Staniford, who recently appeared in Netflix hit @seaspiracy, argued the original description was 'misleading', according to the BBC @BBCNews @MailOnline @DailyMailUK @Rick_Stein @RickSteinRest @SevernWye @TSCornwall https://t.co/dO0bznzoLb
— Don Staniford (@TheGAAIA) April 16, 2021
Rick Stein: "I absolutely agree that some people may not be in favour of farmed salmon and so without hesitation we changed the wording to give a better understanding" https://t.co/RungqPbUF4 @Rick_Stein @RickSteinRest @SevernWye @TSCornwall @JoannaBlythman @TheGrocer @BBCNews
— Don Staniford (@TheGAAIA) April 15, 2021
Looking forward to more honest advertising by Mowi following their class action lawsuit settlement which outlaws "sustainably sourced" & "all natural" marketing messages @DucktrapRiver @mowisalmon_us https://t.co/Kvw5DI49iy@MowiCanadaWest @ScotlandMowi @TheCounter @natlawreview pic.twitter.com/mFC5c3d5Gr
— Don Staniford (@TheGAAIA) March 22, 2021
The National Law Review reported (21 March 2021):
Fish Farming Expert reported (19 March 2021):
Intrafish reported (18 March 2021):
Intrafish's Drew Cherry wrote (18 March 2021):
"The salmon farming giant may have inadvertently opened up the floodgates for similar suits….As part of the settlement, for a period of 2 years Mowi will be forbidden from using the term 'sustainably sourced'" @drewcherry @IntraFishNorge @DucktrapRiver https://t.co/Kvw5DI49iy pic.twitter.com/vW52hPdf2E
— Don Staniford (@TheGAAIA) March 22, 2021
Read more via 'Scottish Scamon':
Read more via:
Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!
Media Backgrounder: Irresponsibly Farmed Scottish Salmon
Telegraph: "Cop26 organisers roasted for serving ‘environmentally unfriendly’ salmon"
National Geographic: "Why you might not be getting the salmon you paid for"
BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"
Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation
Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!
Loch Duart drops "sustainable" claim after advertising ruling
Did you know that the Norwegian Government's Pension Fund (derived from Norway's oil revenues) is the largest or 2nd largest shareholder in companies which account for 80% of 'Scottish' salmon farming? @Folketrygdfond @MowiScotlandLtd @salmon_scottish https://t.co/4P1m3g2CvT pic.twitter.com/Sl6bFlcwaK
— Don Staniford (@TheGAAIA) November 30, 2020