“We think it’s completely wrong that the Mowi name will be associated with the kind of farming that Marine Harvest operates”

 

Norway's Financial Times (Dagens Naringsliv) reported (4 December 2018):

 

Article in full online here (pay-per-view and in Norwegian)

 

Here's the newspaper version – download as a PDF online here

 

 

E24 reported (5 December 2018):

 

Frederik Mowinckel Tweeted (4 December 2018):

 

 

Frederik Mowinckel emailed:

 

Frederick Mowinckel is a passionate advocate of wild salmon and has previously spoken out against salmon farming.  The Financial Times reported in 2013:

 

 

 

 

Watch Marine Harvest's CEO Alf-Helge Aarskog speaking about the re-branding as Mowi online here

 

 

 

Read more via:

 

• X-Rated Mowi: Preview of Marine Harvest's Horror Show
• Shareholders in Marine Harvest – the List of Shame
• Say No Way to MOWI – Shareholders urged to vote against Marine Harvest name change
• Media Backgrounder: MOWI – Unfit for Purpose
• World Exclusive: sneak preview of Marine Harvest's diseased MOWI salmon
• Competition Launch – choose a full name for Marine Harvest's MOWI salmon!