'End Salmon Farming' tour kicks off in London - photos from M&S and Selfridges with Dr Rod O'Sullivan

The 1,000 mile 'End Salmon Farming' tour is off and running with a trial run of TV screens in London yesterday (30 October) and protests later today outside the RSPCA's head office in Horsham and Waitrose's head office in Bracknell. Here's photos of protests outside M&S, Selfridges and Yo Sushi in London (30 October 2023) featuring Dr Roderick O'Sullivan who views salmon farming as a "blot on the face of humanity":

Covert surveillance inside over a dozen salmon farms during 2023 has exposed the welfare nightmare of RSPCA Assured Scottish salmon – watch a summary of the horrific video footage online here:

“Salmon farming is a Frankenfish horror story,” said Don Staniford, Director of $camon $cotland who kicks off on a 1,000 mile ‘End Salmon Farming’ tour of the UK on Halloween at the RSPCA’s head office in Horsham. “It is painfully clear from the covert video footage that RSPCA Assured salmon farming is a welfare nightmare. Please avoid Scottish salmon – greenwashed as ‘responsibly sourced’ via RSPCA Assured, the Soil Association and the Aquaculture Stewardship Council – like the proverbial plague. Shoppers are urged to join the global boycott of Scottish salmon and put an end to the suffering of tens of millions of Atlantic salmon crammed in cages around the Highlands and Islands of Scotland. People have to be brain-dead to eat zombie Scottish salmon!”

Download a press release (31 October 2023) online here