Land-Based Salmon Farming is Dead in the Water (along with Yvon Choinard's unethical investment in Sustainable Blue)!

Land-Based Salmon Farming is Dead in the Water (along with Yvon Choinard's unethical investment in Sustainable Blue)! @sustainableblu1 @patagonia @patagoniaeurope @PatagoniaProv @FWMowinckel @wildfishNW @atlsapphire @hilaryfranz @living_oceans @the_gsfr https://t.co/htm0n6AL70 pic.twitter.com/8zrx38Q610

— Don Staniford (@TheGAAIA) November 30, 2023

Land-based salmon farming – shamefully promoted by some NGOs as 'sustainable' and environmentally friendly – is dead in the water. The death knell for the lethal sector was offically notified this week as news of mass mortalities at Sustainable Blue – the poster child for land-based salmon farming – made waves in the media. Salmon Business reported (29 November 2023):

Fish Farming Expert reported (29 November 2023):

Intrafish reported (29 November 2023):

Undercurrent News – first on the crime scene it seems – reported (28 November 2023):

CBC News reported (29 November 2023) on how Sustainable Blue's bubble has well and truly burst:

Sustainable Blue says the underlying technology is sound but it is still does not know why a carbon dioxide stripper suffered a “structural collapse” leading to the large fish kill at its Nova Scotia facility at the Mina’s Basin. https://t.co/khTtG632ve

— Paul Withers (@Witherscbc) November 29, 2023

As well as millions of Canadian Government-funded dollars flushed down Sustainable Blue's recycled toilet, other investors like Patagonia's Yvon Choinard may be having second thoughts about bank-rolling such a flawed technology. Forbes reported in November 2019 on a fund-raising dinner in New York in support of land-based salmon farming (showcasing for Sustainable Blue, Atlantic Sapphire and Whole Oceans in particular):

Shrewd Investor or Salmon Traitor?
Yvon Choinard funded Global Salmon Farming Resistance @the_gsfr via @patagonia but also invested in land-based salmon farming @sustainableblu1
How can u resist salmon farming if you enable it on land? @FWMowinckel @WildFishCons @hilaryfranz pic.twitter.com/10p0matlRC

— Don Staniford (@TheGAAIA) November 30, 2023

I followed up Yvon Choinard's fishy investment in Sustainable Blue – in the context of Patagonia's funding of the Global Salmon Farming Resistance (i.e. how can Yvon Choinard fund global resistance against salmon farming AND be an investor in land-based salmon farming at the same time?!!!) – back in April 2023 with the journalist who wrote the Forbes article:

From: Don Staniford <salmonfarmingkills@gmail.com>
Date: Sat, Apr 15, 2023 at 6:40 AM
Subject: Yvon Choinard's investment in Sustainable Blue?
To: Monte Burke

Monte,

I am intrigued by the last statement in your November 2019 article:

"Chouinard has put his money where his mouth is: He is an investor in Sustainable Blue"

Via: https://www.forbes.com/sites/monteburke/2019/11/14/the-future-appears-bright-for-land-based-closed-containment-atlantic-salmon-aquaculture/?sh=47c082ae5303

I ask since Yvon Choinard and Patagonia is the main funder – and founder – of the Global Salmon Farming Resistance movement.

I only became aware of your article recently and Yvon's investment in Sustainable Blue is a significant development.

Where did you source this information? Could you please share specific details?

Last week (7 April), the Seattle Times reported Sustainable Blue potential expansion in Washington: https://www.seattletimes.com/seattle-news/was-dnr-pivots-to-fish-farms-on-land-after-net-pen-controversy/

This development is supported by Wild Fish Conservancy (a member of the Global Salmon Farming Resistance): https://wildfishconservancy.org/commission-hilary-franz-recognized-again-as-a-leader-in-wild-salmon-recovery-for-zero-discharge-aquaculture-commitment/

Suffice to say that $camon $cotland (the group I represent) has serious problems with support for salmon farming – in any shape or form.

Details via:

Global Resistance to All Salmon Farms – on land, in the sea & in freshwater!

Growing Resistance Vs Land-Based Salmon Farming Spawns Protests!

Best fishes,

Don

From: Monte Burke
Date: Sat, Apr 15, 2023 at 1:47 PM
Subject: Re: Yvon Choinard's investment in Sustainable Blue?
To: Don Staniford <salmonfarmingkills@gmail.com>

Don, at the time of that article, he was indeed an investor.

You might call the company or Patagonia to see if he still is.

All best,

Monte

Despite repeated requests for details of Yvon Choinard's investments in Sustainable Blue – and any other salmon farming companies – there has been no answer, only silence.

Another land-based salmon farmer sinking like a stone with millions of $almoney going down the drain is Atlantic Sapphire. Intrafish reported (29 November 2023):

Wild Fish Conservancy reported in April 2023:

The Real Salmon Farming Resistance reported in March 2023: