2023 – The Year ‘Zombie’ Salmon Died (& Chris Packham Cried “Stop Greenwashing”)!

Media highlights #1

 

Leafing through press cuttings over the last twelve months is like reading an obituary for Scottish salmon.  2023 will be looked back on as the year that salmon farming in Scotland died a cruel death – killed by the video camera, drones and covert surveillance:

 

Media highlights #2

 

Media highlights #3

 

Media highlights #4

 

 

 

 

 

"Dead in the water" reported The Daily Record (30 May).  "Damming images of diseased salmon and grisly evidence of ‘gruesome suffering’ in the Scottish fish farm which supplies M&S raises questions about future of our biggest food export".   

 

Media #1

 

 

 

 

 

An Instagram post by Seaspiracy – featuring the video footage shot in Loch Linnhe – racked up over 13,000 likes and a staggering 411,000 views:

 

 

 

 

 

 

An Editorial Comment published by The Daily Record (30 May) pulled no punches:

 

Daily Record 30 May 2023 Editorial #3 in full

 

 

Watch video footage shot at the RSPCA Assured salmon farm operated by M&S supplier Scottish Sea Farms (Norskott Havbruk) at Shuna Point in Loch Linnhe online here

 

 

 

 

 

 

 

The front page of Scotland On Sunday (9 July) turned up the heat on RSPCA Assured Scottish salmon:

 

Scotland On Sunday front page 9 July 2023 #1

 

Scotland On Sunday front page 9 July 2023 #2

 

Read Scotland On Sunday's web version – with exclusive video – online here

Scotland On Sunday front page 9 July 2023 online video exclusive #1

 

 

 

 

 

 

 

The Sunday Mail broke a world exclusive in late July – sourced from covert surveillance inside Bakkafrost's Portree salmon farm off the Isle of Skye: 

 

Media #4
  

 

The online news article featured video footage of ‘zombie’ salmon shot at Bakkafrost’s RSPCA Assured Portree salmon farm off the Isle of Skye in late June 2023:

 

 

 

 

The video footage – which featured the RSPCA Assured logo as a watermark – went viral with news coverage via Newsweek, Mail Online, The Mirror, The Sun, The Express, Metro, The Press & Journal and The Daily Star:

 

Media #3

 

The video footage and news story of ‘zombie’ Scottish salmon was also published via Dagbladet, E24 and SOL in Norway; VP in the Faroe Islands; Bild, Trend Magazin and Focus in Germany; Il Salvagente, Dissapore, Renovatio 21, Tele Ambiente, La Stampa, Dagospia, Ohga and Il Giornale in Italy; Informer and Kurir in Russia; Vienna Online in Austria; Bang Premier in France; The Kassan Times in South Africa; RTL in Hungary; A1 in Romania; Noticia de Manha and Extra in Brazil; AM 730 in Hong Kong, The Irish Sun in Ireland and by WSTPOST, DNYUZ, Latestly, Compsmag, Reddit and Undercurrent News.

 

 

 

 

 

The Daily Record reported (16 August) on Cooke Aquaculture – certified as ‘organic’ by the Soil Association – polluting Loch Fyne via salmon farm wastes dumped into Kinglas Water:

 

Media #5

 

 

Daily Record 16 August 2023 #4 Tweet

Scroll to Top