Scottish Salmon Watch is calling on supermarkets to introduce plain packaging for farmed salmon like the "ugly" new packaging for cigarettes.
Here's how packs of Scottish salmon would look like if retailers were forced to be more honest in their advertising and marketing (view all in a photo gallery online via 'Scottish Scamon').
The 'Scottish Scamon' campaign would see the RSPCA Assured logo (which certifies ca. 70% of Scottish salmon as 'welfare friendly') and other discredited and deceptive marketing slogans such as "sustainable", "organic", "Lochmuir" and "responsibly sourced" dropped in favour of graphic images of welfare abuse, health problems, infectious diseases and parasites.
Shoppers wanting to buy Scottish salmon (aka 'Scottish Scamon') would find it sold alongside cigarettes.
"So-called 'healthy' Scottish salmon is a sham, scam and a consumer con," said Don Staniford, Director of Scottish Salmon Watch. "Peer-reviewed science shows that salmon farming is unhealthy for our global oceans, both wild and farmed fish as well as our own health. Before buying Scottish salmon shoppers should be faced with gruesome photos of diseased and deformed fish."
"Anyone who watches the sickening videos of horrific welfare abuse inside salmon feedlots would seriously think twice before supporting such a toxic and unhealthy industry," continued Staniford. "Instead of being branded as 'RSPCA Assured', 'organic' and 'responsibly sourced', Scottish salmon should be sold in plain packaging like tobacco. Salmon farming should carry Government health warnings in terms of environmental health, animal health and public health."
Scottish salmon has been exposed via a series of investigations via the BBC 'One Show', BBC Panorama, The Daily Mail, The Ferret, The Sunday Times, The Sunday National, The Guardian, The Sunday Mail, The Times, The Sunday Herald, The Daily Telegraph, The Scotsman, The Herald and STV News as suffering from mass mortalities, welfare problems, infectious diseases, viruses, lice infestation, waste pollution and chemical contamination.
Gruesome photographs obtained from the Scottish Government's Fish Health Inspectorate via Freedom of Information have laid bare the disease-ridden nightmare of salmon farming in Scotland – with foreign-owned companies such as Norwegian-owned Mowi (formerly Marine Harvest), Faroese/Norwegian-owned The Scottish Salmon Company, Norwegian-owned Grieg Seafood, Norwegian-owned Scottish Sea Farms, Canadian-owned Cooke Aquaculture and US-owned Loch Duart now controlling a staggering 99% of 'Scottish' salmon farming production.
Shocking video footage taken inside salmon farms by photographer Corin Smith and Scottish Salmon Watch have highlighted the horrific nature of Scottish salmon farming.
Video footage obtained by Scottish Salmon Watch has lifted the lid on maggot-infested Scottish salmon and diseased-ridden mass mortalities piled high in skips.
Far from being a healthy choice for consumers, farmed salmon (all Scottish salmon on sale in supermarkets is farmed) is fattier than pizza (with consumption of farmed salmon linked to obesity and diabetes), artificially coloured with a pink dye linked to eye defects and has been shown by peer-reviewed science to be contaminated with cancer-causing chemicals such as PCBs, DDT, Toxaphene and Dieldrin with reported cases of other toxic chemicals such as Emamectin benzoate (which is lethal to shellfish) and even diesel not to mention listeria contamination and salmonella.
Farmed salmon themselves have been found by peer-reviewed scientific research to be afflicted by cancer "analogous to that of human colorectal cancer associated with inflammatory bowel disease".
Whistleblowers from inside the industry have become so repulsed by Scottish salmon that they have leaked gruesome photos of mass mortalities.
The message to consumers is crystal clear – please boycott farmed salmon!
Take the pledge not to eat farmed salmon online here
For more information on why farmed salmon is a poor choice for the environment, animal welfare and public health please read:
EXPOSED: Photo Disclosures Open Floodgates to More Diseased & Deformed Scottish Salmon
Salmon farming firm under fire over fish welfare after 700,000 deaths
‘Sick’ salmon film prompts government probe into Scottish fish farm
Named: supermarkets selling salmon from ‘poor’ welfare firms
Revealed: the fish farms worst on animal welfare
25 Reasons to Boycott Scottish Salmon
Reasons Not to Eat Farmed Salmon
Supermarket Scamon – Scottish Salmon Belongs in the Bin!
Farmed & Dangerous Salmon – the most contaminated food on the supermarket shelf
View a gallery of photos online via 'Scottish Scamon':
Download as high res images below:
#1 – Salmon Farming is a Welfare Nightmare
#2 – Salmon Farming Causes Nasty Neadaches
#3 – Salmon Farming Causes Eye Damage
#4 – Open Your Eyes to the Horrors of Scottish Scamon
#5 – Skinless Scottish Salmon is Flayed Alive
#6 – Salmon Farming Causes Heart Disease
#7 – Scottish Salmon Farming Makes Your Flesh Creep
#8 – Smoked Salmon is Farmed & Deformed
#9 – Salmon Farming is a Cancer on the Coast
#10 – Farmed Salmon Contains Cancer-Causing Chemicals
#11 – Farmed Salmon is Artificially Coloured
#12 – Scottish Salmon is Diseased
#13 – Salmon Farming is Plagued by Flesh-Eating Parasites
#14 – Gill Disease, Poxvirus & Chlamydia Plague Scottish Salmon
#15 – Farmed Salmon is Fattier than Pizza
#16 – Salmon Farming Kills with Cruelty
#17 – Protect Children: Don't Let The Eat Farmed & Dangerous Salmon
#18 – Salmon Farming is a Video Nasty
#19 – Warning: Scottish Salmon Has Health Problems
#20 – You Must be Blind to Eat Scottish Salmon
#21 – Quit Buying Scottish Salmon
#22 – Maggots Love Scottish Salmon
#23 – Scottish Salmon Eaten Alive by Lice
#24 – Salmon Farming Causes Harm
#25 – Farmed Salmon is a Cancerous Sore
#26 – Farmed Salmon is a Cancerous Sore (Version 2)
#27 – Farmed Salmon is a Cancerous Sore (Version 3)
#28 – Farmed Salmon is a Cancerous Sore (Version 4)
#29 – Farmed Salmon is a Cancerous Sore (Version 5)
Read a letter to supermarkets online here
Read letter in full online here
Download press release (21 November 2019) online here
